Education should advance as quickly as the child's curiosity does. But in an industry so reluctant to embrace technology, how can we convince decision makers that a laptop is their best companion for keeping up with the kids?
#NoMoreExcuses uses typical naughty student excuses to explain each product feature. This time the children are not the good guys, we dared to change the formula and now the cute child is the playful villain and the product is the hero who saves education.
My role here was Creative Art Director working closely with the Creative Director and the production company from the idea, pre-production, post-production filming, publication and reinforcement in social media. An honor and a lesson in my carreer.
Credits
Client: Lenovo, Microsoft
Agency: Findasense
Account Manager: Jana Kostova
Executive Creative Director: Federica Khaski
Creative Directors: César Unda, Mauro Mouriño
Art Directors: Paloma Rodriguéz, César Unda, Mauro Mouriño
Production Company: Ponlog
Director: Damián Abreu
Producer: Eileen Moreno, Daniel Bailer
Post-Production: Ponlog
Motion Graphics: César Unda Granda
Agency: Findasense
Account Manager: Jana Kostova
Executive Creative Director: Federica Khaski
Creative Directors: César Unda, Mauro Mouriño
Art Directors: Paloma Rodriguéz, César Unda, Mauro Mouriño
Production Company: Ponlog
Director: Damián Abreu
Producer: Eileen Moreno, Daniel Bailer
Post-Production: Ponlog
Motion Graphics: César Unda Granda
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