The brief was to create a brand identity for a consultancy group that offers corporate solutions.
Buen Venture means "Good Risk", and it is that to win you have to risk changing the old and traditional ways of thinking and acting. The brand offers consultancy service that offers solutions in the political, administrative, legal, commercial and technological fields.
The logo is born from the Korean concept of trigrams. The trigrams or Pa Kua are the basic symbols or images of Eastern philosophy. The trigrams are made up of three lines that can be broken (yin) and/or whole (yang). They can represent a balanced or out of balance energy.
My role was to create the entire brand from scratch working closely with the client, and then design the visual identity and animate it as a whole.
Credits
Client: Buen Venture Consultancy Group
Creative Direction: César Unda Granda
Thanks for watching!
