The brief was to create the visual identity of a new cannabbis enthusiast brand which delivers quality products wherever you need them. Cannapplies has as a main goal to redefine what a cannabbis brand means while empowering a sustainable firmly rooted in art and design lifestyle.
The result is a colorful, curious and joyful brand identity that experiments with art, illustration and motion graphics bringing to life the story of a character and the universe where it lives.
My role here was as Creative Director, Art Director and animator. I was given total creative freedom from the client so I have a lot of fun creating this project.
Credits
Creative Direction: César Unda Granda
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2023
